Last week my business partner and I found out about an organization here in Minnesota that caters to interactive marketing, the Minnesota Interactive Marketing Association (MIMA). Unfortunately we were too late to actually register for their annual Summit, but we were able to attend their pre-summit reception.
At the reception, we found out about an event happening the same day as the summit, called... the UnSummit. It was a group of interactive marketing professionals who were also unable to attend the MIMA Summit, and they organized their own, low-key version of it.
At the UnSummit, there were quite a few good discussions, with topics like "Marketing Heresies" and Social Media. All in all, it was a good event, I came away with some new ideas about social media and how we can leverage social & user generated content with our own existing projects.
At the reception, we found out about an event happening the same day as the summit, called... the UnSummit. It was a group of interactive marketing professionals who were also unable to attend the MIMA Summit, and they organized their own, low-key version of it.
At the UnSummit, there were quite a few good discussions, with topics like "Marketing Heresies" and Social Media. All in all, it was a good event, I came away with some new ideas about social media and how we can leverage social & user generated content with our own existing projects.
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