A podcast I listen to in the Direct Marketing space (Off the Chain with Doberman Dan) got me hooked on this thing called Bullet Coffee.

It’s coffee, with FAT.  Either heavy cream or butter, and coconut oil.

Why is it called bullet coffee? I don’t remember off the top of my head…

I just know it’s delicious and helps super-charge the caffeine for improved performance.

And last week, a friend of mine suggested I look into Bullet Journaling. (http://bulletjournal.com/)

I’m on day 8 of bullet journaling, and I must say, this is a very flexible and genius system for tracking, logging, and identifying tasks to be more productive.

I’ll probably talk more about my experience with this in a future email.

And finally, in sales & marketing, there is whats called Magic Bullets.

When I see businesses promoting their services (especially in the wedding industry) the normal go-to method of describing services is to use bullets.

For DJs:

For PhotoBooths:

For Photographers:

But these are just plain old bullets, and while they do an OK job of selling your services… they aren’t great.

Lets make them MAGICAL by adding some “So that”s

For DJs:

For PhotoBooths:

For Photographers:

It doesn’t take a lot of effort to turn regular bullets into magic bullets.  And magic bullets will give you an edge over your competition who doesn’t subscribe to my list and are still in the stone age of using regular bullets.