Turn old leads into Cash

If you run a business in the special events industry (weddings, mitzvahs, private events, etc), then you probably get a lot of requests for information & pricing from clients interested in your services. What do you do with those leads if they do not book you right away? Well in my business – Pro Sound & Light Show – those …

Do you own a job, or do you own a business?

Do you own a job, or do you own a business? If you don’t know what the difference is… a job requires your own personal exchange of time and effort for money. A business leverages the time and effort of employees or other assets to generate money. If you run a photo booth company and have multiple booths, and have …

Bullets, Bullets… and more Bullets!

A podcast I listen to in the Direct Marketing space (Off the Chain with Doberman Dan) got me hooked on this thing called Bullet Coffee. It’s coffee, with FAT.  Either heavy cream or butter, and coconut oil. Why is it called bullet coffee? I don’t remember off the top of my head… I just know it’s delicious and helps super-charge …

Whatcha gonna do with all that junk?

I don’t know about you but I seem to get a lot of junk mail. I’m talking physical junk mail… WHY do you think that is? Why do companies spend a lot of money, effort, and energy to physically carpet bomb cities with junk mail? … Because it works. One of my companies, a wedding DJ company, is pretty much …

Mondays… bane or boon?

One of my (many) favorite lines from the movie Office Space is… “It looks like somebody has a case of the Mondays” But what are Mondays… other than the first day of the week? For me, Mondays are a day to reflect on what I did last week.  But not just what I did, what were my numbers & statistics… …

Bridal & Wedding Shows 101

Bridal shows 101. Brides go there to get information, NOT to buy. Perhaps 3% of attendees are in a “buyer” mode. Collect leads, as many as you can. We do NOT use iPads or laptops to collect info, we use pen and paper slips…. BECAUSE you can have 5-10 people filling out slips at the same time. We collect on …

[Video Log] Super Pi Day Wedding – Duluth MN

I absolutely love it when my clients are super awesome and nerdy, and Aaron & Kathryn were no exception!  Here’s the video log from their “Super Pi Day” wedding on 3.14.15

[Video Log] St. Johns & St. Bens 15 Pines Glow Dance

What an EPIC event!  We were asked to DJ the Annual “15 Pines” event put on by the University of St. Johns and the College of St. Benedicts in Collegeville MN.  We brought with us a killer light show (over 40 lights, wirelessly computer controlled covering all corners of the tents) along with an extra PA sound system for sound …